Partly by chance, partly by passion, I built my expertise in the ecommerce world. I develop tailored solutions designed to sell well, look great, feel pleasant to use, and make your competitors say "wow". I also handle platform migrations: from Magento to Shopify, from other solutions to Shopify and back.
Custom Liquid themes, Shopify Plus with native B2B, headless (with and without Hydrogen). Shopify Liquid Storefronts certified.
On Magento since 2014: Luma, Hyvä, headless with React. Performance, conversions, accessibility and integrations. Adobe Commerce Front End Developer Expert certified.
I've built experience on projects for the US market, where accessibility has been a mandatory requirement for years. With the EAA, in effect since June 2025, these standards are becoming increasingly relevant in Europe too.
I build sites with Core Web Vitals that hold up in production, not just in the lab. Analysis, improvements and structural work — with data measured before and after.
Purchase journey analysis, A/B testing, targeted work on cart, checkout and product pages. Decisions based on real data — user behaviour, heatmaps — not gut feelings.
Also React/Next, WordPress and Laravel projects.
Automated tools to analyse Core Web Vitals, accessibility, structured data — with manual review. You receive a report with possible improvements in priority order, the most profitable quick wins, and areas requiring structural work.
Within 3 business daysIt depends. The choice of the right platform varies based on the project's needs: type of business, inventory size, catalogue complexity and required level of customisation. Budget also plays an important role, unfortunately.
Yes. With the right oversight and knowing the direction they need to take, AI tools turn what used to be long, tedious work into child's play. I still make the decisions though — for now :)
Ecommerce development, mainly Shopify and Adobe Commerce / Magento. Also React/Next, WordPress, Laravel and Node.js when needed. I work on full projects or as an external collaborator within a team.
It depends on scope, complexity and delivery timelines. We can define a realistic estimate in a 15-minute meeting.
Not directly, but I collaborate directly with several teams of genuinely capable people.
Response within 24 business hours.
The data you leave is only used to reply to you. No CRM, no email lists, no advertising tracking.